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Activations

Accomplished developer of experiential activations for B2B and B2C brands at live events and conventions. An Associate Creative Director and well-written Conceptual Copywriter with strong communication skills. A master collaborator in creative design and pitch/proposal decks who excels at public speaking.

Wide of booth with tree-shaped supports, interactive, bait shop, fishing hole, and outdoor-park backdrop.

Wide of booth with tree-shaped supports, interactive, bait shop, fishing hole, and outdoor-park backdrop.

An attendee is directed how to play Roof Defender on the IRE show floor

An attendee is directed how to play Roof Defender on the IRE show floor

The Great Energy Escape mobile trailer viewed from the outside

The Great Energy Escape mobile trailer viewed from the outside

Overall design / booth wrap of Make it Pop lounge

Overall design / booth wrap of Make it Pop lounge

Attendees line up for drinks inside the speakeasy booth

Attendees line up for drinks inside the speakeasy booth

With a picture of Olympian Noah Lyle showing off a Yu-Gi-Oh! card, copy reads, "Think in the vein of Criterion Closet Picks, a youtube series in which actors and filmmakers are asked to talk about their favorite movies found in the Criterion Collection – athletes like Noah Lyle, Tom Brady, Kevin Durant, and Giannis Antetokounmpo are avid collectors of sports and TCG cards.
Let’s create a series where greats speak on the cards they consider their Holy Grails, creating a precedent for collectors. Then, on the show floor, fans can present their own holy grails to camera with the chance to land on the same feed as the greats."

With a picture of Olympian Noah Lyle showing off a Yu-Gi-Oh! card, copy reads, "Think in the vein of Criterion Closet Picks, a youtube series in which actors and filmmakers are asked to talk about their favorite movies found in the Criterion Collection – athletes like Noah Lyle, Tom Brady, Kevin Durant, and Giannis Antetokounmpo are avid collectors of sports and TCG cards.
Let’s create a series where greats speak on the cards they consider their Holy Grails, creating a precedent for collectors. Then, on the show floor, fans can present their own holy grails to camera with the chance to land on the same feed as the greats."

Home screen for Solution Mining game

Home screen for Solution Mining game

In an unfinished design slide, copy defines performance, "We start with the mechanical performance of the motorsport veehicle - the inspirration for BMW M, to provide the ultimate driving machine without compromise. Performance can mean many stimulating experiences - whether they're mechanical, athletic, or artistic, Performance evokess emotional resonance, aesthetic appreciation, and personal connection. Performance creates Joy."

In an unfinished design slide, copy defines performance, "We start with the mechanical performance of the motorsport veehicle - the inspirration for BMW M, to provide the ultimate driving machine without compromise. Performance can mean many stimulating experiences - whether they're mechanical, athletic, or artistic, Performance evokess emotional resonance, aesthetic appreciation, and personal connection. Performance creates Joy."

The game's host interacts with a player on the show floor

The game's host interacts with a player on the show floor

Wide of an outdoor tent featuring picnic tables and games, as well as a display vehicle.

Wide of an outdoor tent featuring picnic tables and games, as well as a display vehicle.

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