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BMW ///M
Project type
Floor Takeover - Pitch
Date
November, 2024
BMW ///M sent us an RFP for their big return to the Canadian Auto Show, and I was invited onto the project to provide copy and additional engagement thinking. As BMW's ///M series is "the ultimate driving machine" at peak performance, we sought to provide attendees the Ultimate Performance Experience. My copy provided a tour of the space in addition to explaining motorsport displays, lifestyle shopping zones, and high-end activations, which we quickly adapted to shifting budgets and floorspace.
![In an unfinished design slide, copy explains a photo activation, "[...] a cutting-edge camera array snaps simultaneous photos, creating a "bullet time' effect [...] These will pop against a massive, eye-catching lenticular backdrop featuring two dynamic, shifting messages [...] transforming the action shot into a motion-filled branded keepsake GIF."](https://static.wixstatic.com/media/1677ca_81ea33b24777456d9aded2a20af30dd0~mv2.jpg/v1/fill/w_1,h_1,q_90/1677ca_81ea33b24777456d9aded2a20af30dd0~mv2.webp)
![In an unfinished design slide, copy explains a photo activation, "[...] a cutting-edge camera array snaps simultaneous photos, creating a "bullet time' effect [...] These will pop against a massive, eye-catching lenticular backdrop featuring two dynamic, shifting messages [...] transforming the action shot into a motion-filled branded keepsake GIF."](https://static.wixstatic.com/media/1677ca_81ea33b24777456d9aded2a20af30dd0~mv2.jpg/v1/fit/w_1152,h_647,q_90,enc_avif,quality_auto/1677ca_81ea33b24777456d9aded2a20af30dd0~mv2.jpg)
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