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BMW ///M
Project type
Floor Takeover - Pitch
Date
November, 2024
BMW ///M requested big ideas to herald their return to the Canadian Auto Show. I was invited onto the pitch to provide copy, providing a tour of the space, motorsport displays, lifestyle shopping zones, and high-end activations. The ///M series is the highest end of “the ultimate driving machine”, so attendees deserved the Ultimate Performance Experience.
![In an unfinished design slide, copy explains a photo activation, "[...] a cutting-edge camera array snaps simultaneous photos, creating a "bullet time' effect [...] These will pop against a massive, eye-catching lenticular backdrop featuring two dynamic, shifting messages [...] transforming the action shot into a motion-filled branded keepsake GIF."](https://static.wixstatic.com/media/1677ca_81ea33b24777456d9aded2a20af30dd0~mv2.jpg/v1/fill/w_1,h_1,q_90/1677ca_81ea33b24777456d9aded2a20af30dd0~mv2.webp)
![In an unfinished design slide, copy explains a photo activation, "[...] a cutting-edge camera array snaps simultaneous photos, creating a "bullet time' effect [...] These will pop against a massive, eye-catching lenticular backdrop featuring two dynamic, shifting messages [...] transforming the action shot into a motion-filled branded keepsake GIF."](https://static.wixstatic.com/media/1677ca_81ea33b24777456d9aded2a20af30dd0~mv2.jpg/v1/fit/w_1152,h_647,q_90,enc_avif,quality_auto/1677ca_81ea33b24777456d9aded2a20af30dd0~mv2.jpg)
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