Impact-XM Fishing for Ideas

We were tasked with developing an activation for our own agency's booth at Exhibitor Live. We likened the story of seeking creative partnerships to fishing in a pond. The booth design incorporated an artificial pond, grass, trees, and ambient light to give off the appearance of a day at the park. I sought out artificial fish that could swim in water and be "caught" using magnetic toy fishing rods, then developed a game around them. An RFID tag in each fish could be scanned to gain points and unlock access to our professional story. Attendees could then spend points on SWAG at our Bait Shop.